JoAnn Arcenal connects the dots between technology and design as the Director of Business Development for Creston Electronics. As these industries converge, JoAnn brings over a decade of experience in various technology roles and shares her expertise and experience ' empowering design partners to confidently drive tech-based conversations and make informed decisions. She continues her own personal development and has earned recognition as an InfoComm/AVIXA International Certified Technology Specialist, a Digital Signage Federation Digital Signage Certified Expert, a CEDIA Certified Outreach Instructor, and a Master Sales Associate as part of Crestron's esteemed Masters program. She has been featured in magazines like Sound & Communications, AV Technology, and named to the Commercial Integrator '40 Influencers Under 40' list. JoAnn has proudly served as a Women in Construction Ambassador in New York as well as Chicago since 2020. Women in Consumer Technology recently named JoAnn the 'Woman to Watch,' awarded at CES 2023.