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New York Build Networking

06 Feb 2020

Heart Squared Installation, Designed by MODU and Eric Forman, Opens in Times Square

Christele Harrouk - ArchDaily
Dedicated to love and diversity, the public art installation Heart Squared has just opened to the public

Dedicated to love and diversity, the public art installation Heart Squared has just opened to the public. In its 12th edition, the Times Square Valentine Heart Design Competition curated by Cooper HewittSmithsonian Design Museum had selected the winning proposal of MODU, an architecture and design firm based in Brooklyn, and Eric Forman Studio.

heart squared

Celebrating Love in Times Square through the month of February, Heart Squared is “a cloud of steel and mirrors that interacts with viewers”. Commissioned by Times Square Arts and located in Father Duffy Square on 7th Avenue between 46th and 47th Streets, the urban intervention “is shaped as an abstracted anatomical heart formed from a cubic steel lattice”.

"Heart Squared celebrates the essential New York— bringing together people of all backgrounds, ethnicities, orientations, and walks of life. -- Phu Hoang, MODU"

The ever-changing installation reflects anyone and everyone who engages with it. The overall design is revealed when passers-by discover the “sweet spot” that exposes a giant pixelated shape. 120 suspended mirrors within the open lattice, reflect an interwoven grid of the urban landscape of people, buildings, and billboards.

"Heart Squared represents the collective heart of the city and as such, is an engaging civic statement about celebrating our differences and bringing people together in a fundamentally inclusive way. -- Rachely Rotem, MODU."

© Frank Oudeman/OTTO© Frank Oudeman/OTTO

Emphasizing the importance of the horizontal Manhattan, the public floor of the city, the designers state that they imagined Heart Squared“as an amplifier of this togetherness”. Eric Forman adds that “Heart Squared is designed as a balancing act between structure and air, buildings and sky, people and city, and movement and slowness.”

"We are using the magic of mirrors and light to remix the urban spectacle into something unexpected, to give people a new way to see the city — and each other. -- Eric Forman"

Read more at ArchDaily


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