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WORKSHOP: Brand Rescue Lab: From Brand Lifeline to Sales Pipeline

18 Mar 2026
Skills & Marketing (Workshop Stage 2)

Struggling to bring in leads outside of referrals? Lacking authority in the industry? You’re not alone. Many AEC brands suffer from generic messaging, fragmented marketing efforts, and an unclear pathway to sales. UpSpring’s Brand Rescue Lab will help you diagnose where your customer journey falls short and map out a new path to growth.

In this session, you’ll learn how to define what you stand for, articulate your differentiators, and zero in on the high-value customers who truly drive profit. Then you’ll learn how to turn that clarity into a website built to convert, with strong messaging, defined customer pathways, and clear calls to action. Finally, we’ll discuss how to transform your brand messaging into campaigns that drive qualified leads.

Brand Rescue Lab gives you the playbook to transform a generic, fragmented digital presence into a  high-performing, revenue-driving engine.

Speakers
Caroline Schillaci, Vice President + Chief of Staff - UpSpring
Dayna Prepis, Vice President, Marketing - UpSpring

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