AEC professionals regularly translate complex work into clear, persuasive messages across presentations, proposals, articles, reports, project narratives, and client conversations. Too often, that communication is technically accurate but fails to surface what truly matters to the audience.

This interactive workshop introduces a practical, decision-focused approach to storytelling tailored to the architecture, engineering, and construction industry. Participants will examine a real AEC example, learn a simple framework for organizing complex information, and explore how to apply it to their own work.

Rather than simplifying technical content, the session emphasizes prioritizing what matters most at the moment a decision is being made. Attendees will leave with a clear, repeatable structure they can use across a wide range of communications to strengthen clarity, credibility, and confidence in their storytelling expertise.