Joy Macko, a seasoned marketing leader at FS Studio, a pioneering force in XR technology solutions for Industry 4.0 and Enterprise, boasts an impressive two-decade track record. With a wealth of international experience, Joy excels in crafting impactful multimedia marketing and PR campaigns for global brands, demonstrating strategic prowess. Drawing on her successful leadership of teams in both the US and the UK, Joy's primary focus centers on driving conversion rate optimization strategies for effective lead generation. As the former editor of the UK’s Design & Construction magazine, she seamlessly merges industry knowledge with emerging tech, establishing herself as a subject matter expert in her marketing campaigns. In her consultancy role, Joy delivers valuable digital marketing audits and translates insights into actionable strategies, empowering brands to achieve substantial growth. In addition, Joy is a Native American of the Kiowa Tribe of Oklahoma, who actively advocates for indigenous issues as part of the MMIWG2s Taskforce, working towards civil rights and policy change with the Urban Indigenous Collective.