Rob McCormick
Rob McCormick has spent two decades pioneering solutions to the fundamental challenges plaguing the IT industry. As founder and CEO of Avatara, Rob has identified and addressed the "Three Cs of IT" - cost, complexity, and compliance - long before these issues became industry-wide crises. His vision of a simplified, standardized architecture delivered through a subscription model with no upfront capital has proven increasingly relevant as IT environments have become more fragmented, expensive, and vulnerable to security threats. Prior to Avatara, Rob also held CTO, COO, and CEO roles at two technology-centric companies, each generating over $1billion in annual revenue, where he spearheaded growth and sector innovation.
Rob's unique perspective comes from successfully building comprehensive IT-as-a-service platforms or “utilities” that eliminate the traditional pain points of IT: infrastructure procurement, performance management, security, scaling, modernization, and staffing. As a recognized visionary in real-time financial data and emerging cloud technology services, Rob has a track record of anticipating industry trends and developing practical solutions. His technical prowess led him to be a pioneer for “CAD in the Cloud,” forever changing the architecture, engineering, construction, and manufacturing spheres through the way they collaborate and interact with their data. His vast experience positions him to provide valuable insights on the future of enterprise IT and how businesses can navigate the growing complexity of technology infrastructure while maintaining security, compliance, and controlling costs.




