Fergie Kuzucuoglu is an internationally experienced thought leader in the multi- channel retail and construction industry. Her passion is With 18+ years of experience in life style industries in Europe and North America, she has lived in Turkey, Germany, China and the U.S.A.. AFK Strategies Inc. , a boutique consulting company helping SME's in different industries to achieve their analytical, revenue and business development goals with creative integrity. It specializes in market access strategies, brand development and marketing. She appointed as an adviser to Turkish Trade Center New York founded by Turkish Exporters' Assembly with the supervision of Bursa Ticaret Odas?. Academically, she has served as a guest lecturer in China at Donghua University joint venture F.I.T. New York and North Caroline State University and St. Peters University in the U.S.. Besides her career as a professional executive and consultant, she also published a book ' Private Label Strategy in Turkish Online Retailing'. with proven general management and leadership skills. delivering commercial, operational and financial step-change by building customer focused strategies and'organizations.