Lizbeth A. Rodriguez is the Regional Project Director for the Small Business Transportation Center (SBTRC) for the Northeast Region. Before joining US DOT- SBTRC, she worked as Certified Business Advisor with LaGuardia Community College SBDC (Small Business Development Center). Her role in the SBDC includes assisting small business owners in Marketing and Strategic Planning, focusing mainly on the Hispanic business community. Also, Ms. Rodriguez has been assisting entrepreneurs from the Goldman Sachs 10,000 Small Businesses Initiative in their marketing strategies, planning, designing customer experience through social media enablement, sales, and customer care processes. Ms. Rodriguez’s career has spanned for over two decades in several key executive roles at some of the top Multinational advertising and marketing agencies, such as BBDO. Her career exposed her to all aspects of business & marketing strategy, research, campaign architecture, channel operations design, deployment and management, project management, and business & marketing performance analysis. Lizbeth has served as National Marketing Director for Impremedia, a California/New York-based media publishing company among her previous positions. She loves to collaborate and share her journey as an entrepreneur with her start-up business fellows