Sonya Sikra, US Marketing Manager - EcoOnline
I'm Sonya, and I've made health my career! For over a decade, I've crafted, shaped, and led marketing efforts for innovative health, safety, and wellness brands across the E.U. and North America. I'm a world traveler, certified yoga instructor, and veteran marketer. I currently work in the Environmental, Health and Safety (EHS) technology space, growing the North American market presence for EcoOnline, an EHS SaaS provider. A large part of my background is marketing construction software, where I saw first hand the need for advocacy of women in both industries; construction and tech. I've sat in too many meetings discussing campaigns tailored and targeted only to the male demographic' despite knowing hundreds of brilliant women, who are also decision makers, in the construction and heavy industries. As a result, it's become my passion to not only support women in construction, but to help change the collective perspective and stereotype of the industry as a whole.