INDUSTRY NEWS

New York Build Networking

13 Dec 2019

How VR is Augmenting Realty

Stefanos Chen, NY Times
Adam Chernick of SHoP Architects demonstrates new software that can render real-time 3D data about ongoing construction at 9 DeKalb Avenue, soon to be the tallest tower in Brooklyn.Credit...Hiroko Masuike/The New York Times
From the design and construction of skyscrapers to picking the right sofa, virtual reality is infiltrating real estate in new ways

In the span of 30 years, virtual reality has transformed from a science-fiction curio to a growing asset for the real estate industry. And some of the biggest changes in the field are now becoming commercially viable, thanks to the spread of affordable consumer hardware, like 360-degree cameras, and the ubiquity of powerful smartphones and devices.

There has never been a more likely moment for virtual and augmented reality to move beyond showroom demonstrations, not just in the increasingly digital buying and selling process, but also in design and construction, which remain stubbornly analog. Just ask the contractor lugging rolls of paper plans to construction sites.

To be sure, the technology is still something to behold, but the following examples aspire to something beyond the gee-whiz factor. Namely: How do you monetize this?

Read more at nytimes.com

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